Mission

To empower game creators with tools that remove every limit between imagination and reality. We build the invisible infrastructure that lets studios and publishers focus on what matters: making unforgettable games.

Vision

A world where every game studio — from a two-person indie team to a global publisher — has access to world-class tools that level the playing field and unlock their full creative potential.

Brand Promise

Core Values

3.1 Logo

The ZeKA wordmark uses a mixed-case treatment: "Ze" in Void Black (or Bone White on dark) and "KA" in Signal Green. This creates visual tension, energy, and instant memorability.

Logo Construction

• Typeface: Custom geometric sans-serif (Chakra Petch base), sharp wide letterforms with squared terminals
• The "K" and "A" optically tightened for a monolithic feel
• Minimum clear space: height of the "e" on all sides
• Minimum size: 24px height (digital), 8mm (print)
• Icon mark: Standalone "Z" with diagonal slash forming a subtle zero

Logo Don'ts

3.2 Icon Mark

The ZeKA icon mark is a bold geometric "Z" with a diagonal slash cutting through it, encoding "Zero" into a single symbol. Used for favicons, app icons, social media avatars, and anywhere the full wordmark doesn't fit.

Primary Icon — Dark Background (Default)

Icon on Different Backgrounds

Icon Usage in Context

Export Specifications

3.3 Color Palette

Built around high-contrast, dark-mode-first design that reflects where developers live. Dark canvas, neon signals, warm accents.

Primary Colors

Secondary Colors

Neutral System

Color Usage Rules

• 60/30/10: 60% dark neutrals, 30% light neutrals, 10% accent colors
• Signal Green is sacred. Reserve for primary actions, logo, and key visual moments
• Never combine Burn Orange + Lumen Yellow adjacent — too aggressive
• Ice Blue + Signal Green pair beautifully for data-heavy interfaces
• Primary gradient: Signal Green → Ice Blue (left to right). Never gradient the logo.

3.4 Typography

Typography Hierarchy

3.4.1 International Typography — CJK & Global Support

ZeKA is a global brand serving studios worldwide. Our primary fonts (Chakra Petch, DM Sans, JetBrains Mono) cover Latin, Cyrillic, and Thai scripts but do not include CJK (Chinese, Japanese, Korean) characters. We use a dual-font strategy with dedicated CJK pairings from the Noto Sans family.

Font Coverage Matrix

All fonts are free for commercial use under the SIL Open Font License — no licensing fees for any market, any product, any platform.

CJK Font Pairings

Each CJK Noto Sans variant is designed as a geometric sans-serif that harmonizes with our Latin brand fonts. The pairing logic:

CSS Implementation

Use CSS font stacks with the correct fallback order. The browser automatically selects the right font: Chakra Petch renders Latin characters, and the CJK font renders Chinese/Japanese/Korean characters in the same element.

CJK Typography Rules

• The ZeKA logo always stays in Latin. Never transliterate or translate the logo — "ZeKA" is the global brand mark in all markets
• Headings: For CJK markets, use Noto Sans [region] Bold for headings (Chakra Petch doesn't have CJK glyphs). Latin words within CJK headings will render in Chakra Petch automatically via the font stack
• Body text line-height: Increase to 1.8–2.0 for CJK content (CJK characters are denser than Latin and need more vertical breathing room)
• Character spacing: Do not add letter-spacing to CJK text — unlike Latin, CJK characters are already monospaced and adding spacing breaks readability
• Punctuation: Use full-width punctuation for CJK text (。not . and ，not ,)
• Mixed content: When Latin and CJK appear in the same sentence, the browser handles font switching automatically. Add a thin space between Latin and CJK characters for better readability
• Font loading: CJK font files are large (2–7MB). Google Fonts uses unicode-range slicing to only load needed character subsets. Always use the Google Fonts API (not self-hosted) for CJK to benefit from this optimization

Additional Language Support

For other markets, the Noto family provides matching fonts for virtually every script. Key additions for gaming markets:

3.5 Iconography & Illustration

Icon Style

• Outlined icons, 2px stroke, rounded caps and joins
• 24×24px grid with 2px internal padding
• Signal Green for active/interactive, Carbon 300 for inactive
• Slightly rounded corners (2px radius) — sharp but approachable

Illustration Style

• Isometric, geometric, modular — like building blocks or game level design
• Void Black backgrounds with Signal Green, Ice Blue, and Burn Orange elements
• Abstract geometric figures for characters (Monument Valley aesthetic)
• Flat with subtle depth — no heavy 3D or gradients on illustrations

Data Visualization

3.6 Photography & Media

ZeKA avoids stock photography. All imagery should feel authentic, documentary-style, and developer-native.

Subject Matter

• Real developers at work: screens glowing, headphones on, focused
• Studio environments: whiteboards, monitor setups, team standups
• Close-ups of screens showing code, game engines, dashboards
• Event photography: game jams, GDC booths, hackathons

Treatment

• Desaturated base with selective color pops (Signal Green overlays)
• High contrast, slightly underexposed — moody, not corporate
• Subtle grain overlay (2–4% noise) for texture
• Never overly polished or "stock photo" feeling

3.7 Layout & Spatial Design

Grid System

• 12-column grid (web), 4-column (mobile)
• Base unit: 8px. All spacing in multiples of 8
• Max content width: 1200px
• Generous whitespace — content must breathe

Dark Mode (Default)

Light Mode (Secondary)

3.8 Brand Applications

Positioning Statement

For game studios and publishers who need powerful, reliable infrastructure, ZeKA is the B2B tools platform that removes every technical ceiling — because no creator should be limited by their tools, only by their imagination.

Competitive Landscape

ZeKA operates at the intersection of developer tools, gaming middleware, and publishing infrastructure. While competitors like Unity, Epic, and various middleware providers offer pieces of the puzzle, ZeKA focuses on the tooling and infrastructure layer that sits between the engine and the player.

Key Differentiators

• Studio-grade tools accessible to teams of any size
• Engine-agnostic: works with Unity, Unreal, Godot, and custom engines
• Publisher-ready analytics, distribution, and live-ops in one platform
• Developer experience as a core product value, not an afterthought
• Fair, transparent pricing that scales with studio growth

Key Messages

Elevator Pitch

ZeKA is a tools and infrastructure platform for the games industry. We provide game studios and publishers with everything they need beyond the engine — analytics, live-ops, distribution, monetization, and backend services — so they can focus entirely on making great games. Our name means Zero Kap: no limits on what creators can build.